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Portfolio · Slovakia

SPLN: clarity for a sensitive journey.

A multilingual fertility-center redesign that makes essential information easier to find and gives the medical team a warmer, more credible digital presence.

Healthcare UX redesign Multilingual Custom graphics
SPLN fertility center website redesign

Complex information, made calm and navigable.

The redesign centres the questions patients actually ask, gives each action a clear place, and uses the existing orange identity with a softer visual rhythm.

01

Problem

The old website was dated, inconsistent, and hard to navigate. Key information was buried, calls to action were unclear, and the design did not support the client’s authority or brand credibility.

02

Solution

We redesigned the website with a modern, responsive Elementor layout, custom brand graphics, and clearer content structure.

  • Business-goal and customer-priority discovery
  • Click heatmap and interaction analysis
  • Navigation rebuilt around the most-used information
  • Softer shapes, custom icons and a clearer team section
  • Full WPML multilingual setup and GDPR support
  • Continued support through website management

03

Results

The new website feels more credible, easier to use, and better aligned with the client’s brand.

It improves conversion paths, strengthens SEO structure, makes key information easier to find, and supports broader reach through multilingual content.

Mgr. Katarína Willert

“Creating a professional, reliable, modern website is no easy task. This is especially true when your business operates in the highly sensitive field of healthcare, where the rules are strictly defined. It was a challenge that Lukáš and Gabriela took on with absolute professionalism. We are extremely happy with their work: imagination and creativity in design, content and technical implementation, prompt service and straightforward communication. Working with them has been, and continues to be, excellent. They are a reliable partner, which we greatly appreciate. Thank you!”

Mgr. Katarína Willert Coordinator / Marketing - spln.eu

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